Client: Tropicana Smoothie
Project: This was the first POS done for the rollout - before they manufactured the product and could provide us with samples!
Image: Large "Fridge-o-pub" image showing a fantasy pour. I had a lot of fun thinking like yoghurt. How's it pour and splash? How do the edges lap against the fruit shoreline? Ripples, anyone? Adding condensation to bottle, etc, etc.
Raw Images: My creative director client (Chen Ooi) was kind enough to have a photo shoot. They threw clay balls into Pepto Bismol to help get me some splash edges! And some food stylist spent A LONG TIME stacking berries.
kemper durand 847 363 8104 email