Client: Diageo Cuervo

Project: Holiday Cuervo campaign.

Image: The image below doesn't do this justice. We (John Menefee, Kyle Baer and me) printed this on silver foil with a white plate beneath the bottle image, which fades with the transparency of the drinks. The background SHIMMERS on the foil, and the bottles/drink really pop off of it. There was a lot of retouching to the ribbon and drinks to get this boozy composition to work.



Raw Images: The three most relevant studio-shot originals. Note the ugly ice in the margarita and the flat perspective on the shot glass. Transparency was added to all the drinks to let the foil background shine through. Silver and Gold, baby!


kemper durand 847 363 8104 email