Project: Coffee awareness campaign.
Image: Every time I look at this I see an ice cube dropping into the cup! (It's not. The coffee is always served hot at McDonalds) This was a dangler thought up by my caffeine-infused creative director Craig Taylor, after he designed the new cups. I would've added steam, but it's difficult to die-cut around. ;-)
Raw Images: Plain-jane cup-o'-joe.
kemper durand 847 363 8104 email