Project: Finding Nemo Happy Meal campaign.
Image: I was fortunate enough to be tapped to create the art for both the Happy Meal and Adult campaigns for McDonalds. Pixar sent us a disk of background images, which I liberally adapted to fit all the pieces. Nemo and his friends are the toy premiums, integrated into the reef environment. I enjoyed illuminating what illuminates, adding motion to what moves, assembling endless coral (Note the variable focus, fore and aft), and adding light dapples to things. Thanks, McDonalds team!
Raw Images: Representative Pixar background artwork, and some digitally-shot toy shots...
kemper durand 847 363 8104 email